July 28, 2017

Stormtroopers, Shoes & Slime?!

And just like that July nears an end and clocks start the 150-day countdown to Christmas. This month’s headlines may have been filled with presidential updates, antics and political banter, but we’ve found our fair share of news nuggets, pop culture trends and PR industry happenings. Let’s round out the month with just a few of this week’s favorite finds.
June 9, 2017

Facebook Live to a McFlurry Surprise

The testimony of former FBI Director James Comey before Congress was certainly the hottest topic in the news this week, but there also was no shortage of marketing and pop culture news. Here are some stories that caught our eye. Facebook Live Checklist – This week PR News reminded us that, “just because you can go live with nothing but
May 31, 2017

Knowing When to Chill on the Netflix Marathon

Recently, the CEO of Netflix claimed the only competition the company faces is sleep. That was disturbing to the sleep experts and physicians at our client, the American Academy of Sleep Medicine. Already, people put too little priority on sleep and many do not get the seven or more hours per night needed for optimal health. We worked with the
May 12, 2017

Warmer Weather Brings Hotter Stories

Slowly but surely, the weather is warming here in Chicago. And as we anxiously await summer’s official arrival, a few news stories and trending topics caught our eye this week. More Unicorns Anyone? We may be feeling a little unicorn’ed out and are still coming down from a sip of Starbuck’s tangy Frappuccino, but the mythical craze continues to blanket