Recent insights from LCWA

You really do learn something new every day – especially if you’re keeping an eye on your Twitter feed!  Here are some stories that made us stop and think this week: Where’s the News?  A PR News/PRWeb survey finds that 19 percent of press releases don’t have a specific objective.   Twitter Knows When You Sleep:  The New York Times reports

This week, the LCWA team attended PRSA Chicago’s annual Skyline Awards, honoring the best campaigns in Chicago public relations. In this very competitive field, we are honored to be recognized with two “Awards of Excellence” for two 2011 campaigns:   The First Alert team won for the “Breathe Easy, California” legislative campaign in the public service category.   Snow Joe cleared the way for

It may have been a short week work-wise, but the world of public relations is always buzzing!  Here are some of the interesting headlines we found this week related to social media and the PR industry: Tweaking Twitter: Some suggestions from Social Media Today on how to improve the popular social media site #Hashtag 101: Handy guidelines for using that

Pergo has partnered with the Best Friends Animal Society, a premier national welfare organization with the mission of No More Homeless Pets®, for a multi-faceted marketing campaign – keeping LCWA team busy with pet pranks and animal antics! Pergo installed flooring at the new Best Friends Animal Society Pet Adoption and Spay/Neuter Services in Los Angeles, which opened in January.