Recent insights from LCWA

May 26, 2011

PR and the Legislative Process: Navigating the Washington Web

My first career experience in public relations brought me to Washington, D.C., where it’s hard not to notice the presence of government all around you. From office views of the Washington Monument to Congressional aides rushing by, government is simply a part of everyday life – including client work and, in many cases, the clients themselves. However, as you move
May 17, 2011

The White Paper Lives!

Development of a white paper as a communications vehicle may sound like a primitive, archaic tool in today’s digital age, wistfully proposed only by older, veteran PR types such as yours truly. However, white papers remain extremely effective tactics for organizations to creatively convey a position or philosophy, or provide depth to a business problem or solution. This is particularly
May 7, 2011

An Award-Winning Friday

We always look forward to catching up with old friends at the annual Publicity Club of Chicago (PCC) Golden Trumpet Luncheon, and yesterday’s event was no exception. Adding to this year’s fun: receiving three awards for our great work! The Eureka team earned a Golden Trumpet in the Marketing category for its “Eureka Creates Clean Pet Homes” program, which supported
April 18, 2011

From Intern to the New Internship Coordinator – My Advice for Applicants

It seems like many moons ago that I came to L.C. Williams & Associates as an eager intern – and now, five years later, I’m honored to serve as the agency’s internship coordinator. We have a great internship program at LCWA; in fact, like me, many who started out as interns are now integral members of the team. Although much