Recent insights from LCWA

In the era of digital dominance and social influence, brands that don’t redefine their core values or re-strategize PR and marketing efforts will fall behind. Here are my favorite finds this week of how some brands are reinventing themselves: Wild Animals Roam Free – After 116 years of imprisonment, the iconic Barnum’s Animals uncaged its animal crackers – and it’s

Across the country and here in Illinois, many older adults face the challenges of hunger for a variety of reasons: poverty, disability and lack of social support or transportation. According to a report from longtime client UnitedHealthcare, approximately 15 percent of U.S. adults aged 60 or older — about 10 million people — are food insecure, meaning they eat less

Yet again, the Internet was abuzz with political news, scientific innovations and social media chatter. Here are a few of my favorite finds: Say What? We all know how cryptic IKEA instruction booklets can be. Six-plus hours later and perhaps even a threat to a friendship or relationship, your furniture might be fully assembled. But behold, there may be hope

Recently, LCWA worked with CNN International to profile the storied history of JimBeam in a segment for the station’s “100 Club” program. Featuring brands rich in history with legacies dating back more than 100 years, the “100 Club” segment was a perfect chann el to seed key brand messages and further position Jim Beam as the world’s No. 1 selling