Recent insights from LCWA

With so many home products on the market, consumers continue to turn to bloggers to find the best products. During the past couple of months, the Rejuvenate home PR team worked with bloggers to coordinate a campaign to show how the Rejuvenate Click n Clean can clean any floor surface in the home – and fast. To reach our target

In the era of digital dominance and social influence, brands that don’t redefine their core values or re-strategize PR and marketing efforts will fall behind. Here are my favorite finds this week of how some brands are reinventing themselves: Wild Animals Roam Free – After 116 years of imprisonment, the iconic Barnum’s Animals uncaged its animal crackers – and it’s

Across the country and here in Illinois, many older adults face the challenges of hunger for a variety of reasons: poverty, disability and lack of social support or transportation. According to a report from longtime client UnitedHealthcare, approximately 15 percent of U.S. adults aged 60 or older — about 10 million people — are food insecure, meaning they eat less

Yet again, the Internet was abuzz with political news, scientific innovations and social media chatter. Here are a few of my favorite finds: Say What? We all know how cryptic IKEA instruction booklets can be. Six-plus hours later and perhaps even a threat to a friendship or relationship, your furniture might be fully assembled. But behold, there may be hope