Recent insights from LCWA

I recently had the pleasure of traveling to New York with clients from First Alert to showcase the company’s latest innovation, the Onelink Safe & Sound. It’s a product we announced at CES this January, but it’s hitting store shelves shortly! As such, our formal launch plan is now underway, so we wanted to demonstrate the product’s many features and

The word of the week is “oops,” even if one brand did it on purpose. From an NBA story that’s nearly overshadowing the Finals to a breakfast announcement deserving of a double-take, social media provided some un- Brie-lievable stories this week. Bizarre B-Ball: In one of the weirdest stories in NBA history, Philadelphia 76ers president of basketball operations and general

Last month, I was honored to present at the Urgent Care Association’s Convention along with Kish Pisani, digital media specialist for the UCA, at the Paris Hotel in Las Vegas. Kish and I educated attendees on the “must use” social media channels to develop relationships with patients and community members. Our session included examples of highly engaging content in the

After a relaxing Memorial Day Weekend, social media news came in hot on Tuesday. From a reality TV star paying a visit to the White House to Facebook being far from cool, social media was in full swing. Watch what you Tweet… The hit sitcom “Roseanne” returned to screens in March after being off-air for two-decades. However, the reboot was abruptly