February 17, 2012
With a bit of persistence – backed by a powerful and inspiring personal story of perseverance – the LCWA Everest College team generated coverage in last Sunday’s Chicago Tribune “Remarkable Woman” for graduate Pamela Jackson. We worked with reporter Barbara Mahany for more than a year to gain interest in Pamela’s story of courage growing up on the city’s toughest
February 16, 2012
In the Mix…Trex Decks Out at IBS
Last week, our team attended the NAHB International Builders’ Show (IBS), in Orlando with Trex. IBS is the largest annual residential construction show in the world, drawing more than 47,000 attendees, including exhibitors, vendors and press for a jam-packed week of the latest and greatest in the building industry. By proactively reaching out to media arranging booth appointments, we enticed
February 14, 2012
In the Mix…Here Comes the Sun!
Despite the weather, it’s spring at LCWA! This week the LCWA team “flipped the switch” from winter to spring for our client Snow Joe’s social channels. Offering electric lawn and yard tools, the Snow Joe company focuses on snow throwers in the winter and then transitions to Sun Joe-branded garden and lawn care tools for spring and summer. Without starting
February 9, 2012
In the Mix…Polygon Provides Response for Common Winter Peril
It’s a common winter woe faced by many building owners and managers each year: frozen water pipes that burst. Our client Polygon, a leading property damage restoration firm, sought to help businesses prepare for this disaster through distribution of a bylined article on steps to take if a frozen pipe bursts in their office or facility. With a relatively mild