February 1, 2012
Nothing can contain the excitement for the latest show from our client Chicago Children’s Theatre: The Houdini Box, based on the book from famed children’s author Brian Selznick, with master puppeteer Blair Thomas directing as well as creating sets and puppets for the show. Chicago media couldn’t escape the anticipation for this world-premiere musical adventure, and we coordinated a number
January 30, 2012
In the Mix…Monessen Heats Up the Headlines
Think home improvement stops in the winter? Not always. When it comes to adding warmth to the home, winter is just the right time, with great sales on fireplaces and other hearth supply products. That’s why we pitched tips from our client, Monessen, on when and how to give an outdated fireplace a new, modern look. As a result, we
January 23, 2012
In the Mix…Trex and LCWA Visit Meredith Editors
Did you know that one of the biggest media conglomerates in the country isn’t based in a New York City skyscraper? Meredith Corporation, home of Better Homes and Gardens, Ladies’ Home Journal, and dozens of other titles, is headquartered 1,000+ miles from the Big Apple – in Des Moines. Last week I went to Iowa with our client Trex to
January 18, 2012
In the Mix…Pergo Works with Blogger to Showcase New Product
As part of our promotion for the launch of Pergo’s new flooring collection, PERGO XP, we’ve been working with the “Mommy Digger” blog to document a living room renovation. A series of four posts has outlined the process, from décor selection to installation – while letting the blog’s readers know all about the new product’s key features and benefits. Looks