July 31, 2018
A broken coffee cup. A loose earring stone. Or even a thrift store upcycling project. These are just a few examples of how DAP’s RapidFuseAll Purpose Adhesive can bond nearly everything to anything, for both fixing broken items and creating special projects. In order to communicate this functionality to consumers, the LCWA home PR team designed the Out with the
July 24, 2018
Rolfe Pancreatic Cancer Foundation Dashes for Early Detection
LCWA recently helped our client the Rolfe Pancreatic Cancer Foundation raise awareness for its annual DASH for Detection 5K walk/run to help fight for an early detection test for pancreatic cancer, which is the third leading cause of cancer death in the U.S., with the lowest survival rate. Early detection of pancreatic cancer can significantly improve survival rates for this deadly
July 17, 2018
Award Spotlight: First Alert “Super Prepared Family” Campaign
According to the National Fire Protection Association (NFPA), three out of every five home fire deaths result from fires in homes without smoke alarms or without working alarms. Conversely, when a home does have working smoke alarms, the risk of dying in a home fire is cut in half. To maximize consumer awareness during Fire Prevention Month last October, LCWA
July 10, 2018
Award Spotlight: Boise Paper “Dare 2 Compare” Campaign
The Boise Paper “Dare 2 Compare” campaign was created to help Boise Paper dispel the myths surrounding the quality of recycled paper and educate business professionals on why they should be using a mix of recycled and non-recycled paper through a variety of social media and digital marketingtactics. Tactics included holding a video contest, generating influencer-based content, launching a LinkedIn