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January 18, 2022

Chefs Highlight Delicious, Sustainable Wild Alaska Pollock

Late last year, LCWA partnered with the Association of Genuine Alaska Pollock Producers (GAPP) and restaurants in the Chicago area to raise awareness about the sustainable Wild Alaska Pollock – a fresh-tasting, delicious and mild whitefish. Did you know that a fish can only be classified as “Wild Alaska Pollock” if caught in Alaska’s pristine, icy waters? Wild Alaska Pollock
April 15, 2019

LCWA Named Top Five in Home/Housewares Category, Top 10 in Chicago

We eagerly await the annual in O’Dwyer’s PR agency rankingeach year as a barometer of our firm’s standing in the industry. This year, we were pleased to be recognized as a key presence in our city and a leader in the categories we love. Home is where LCWA’s heart is. Once again, LCWA has been named one of the top
November 1, 2018

LCWA Delves into the Past to Tell Brand Stories

Earlier this year, when long-time client Beam Suntory (JimBeam® Bourbon) tasked us with helping to bring its 223-year history to life for its large internal audience and loyal consumers, the Heritage PR Team at LCWA met the challenge with a number of creative and effective tactics. We started with an aggressive identification and collection of historical materials such as photos,
August 14, 2018

CNN Showcases 200 Years of Beam Family Bourbon

Recently, LCWA worked with CNN International to profile the storied history of JimBeam in a segment for the station’s “100 Club” program. Featuring brands rich in history with legacies dating back more than 100 years, the “100 Club” segment was a perfect chann el to seed key brand messages and further position Jim Beam as the world’s No. 1 selling