October 21, 2019
Our multi-lingual society calls for communications in other tongues, particularly when it comes to a topic relevant to everyone: home fire safety. For Fire Prevention Month the First Alert brand and PR teams created and leveraged a variety of Spanish-language resources to reach a wider audience at a heightened time of public fire safety education and retail initiatives. In addition
October 15, 2019
Using Editorial Calendars as Roadmaps for Trade Pitching
As a leading national provider of decorative commercial railing systems, our client Trex Commercial Products has supplied products for some of the largest projects in the country – from sports arenas and educational institutions to healthcare facilities and hotels. With a target audience of architects, contractors, glaziers, fabricators and more, our agency team executes a successful trade-marketing program to connect
September 9, 2019
Multimedia News Release Powers Up Town/Gown Launch
Now in its third year, the Town/Gown Fire Safety Community Service Project teams institutions of higher education and fire departments to install First Alert alarms in at-risk homes and increase fire safety education in these communities. This unique, impactful project is coordinated through a partnership between First Alert, Campus Firewatch and the Michael H. Minger Foundation, and invites colleges, universities and
August 5, 2019
DAP Platinum Patch Honored as a Best New Home Product
Product award programs can lead to editorial accolades and powerful third-party endorsements that drive awareness and sales for clients and their products. That’s why LCWA has established an annual awards program for DAP. Each year, our team works to ensure DAP’s newest innovations are recognized by some of the top awards programs in the Home and Building Products industries. Most