November 4, 2019
When it comes to fire and carbon monoxide (CO) safety, First Alert works hard to ensure everyone has the tools to keep loved ones safe year-round. During October, the fire service, nonprofit organizations and industry partners offer families ample fire safety education for Fire Prevention Month. According to the National Fire Protection Association (NFPA), three out of every five home fire deaths result from fires where there is no smoke alarm or no working smoke alarms. To highlight the importance of home safety, LCWA worked with First Alert to improve awareness nationwide.
To reach consumers directly and underscore this information, First Alert partnered with Lowe’s stores and local fire departments across the U.S. to educate the public about how to protect their families and homes from the threats of fire and carbon monoxide (CO). This involved fun, family-focused activities to teach families about equipping their homes with smoke and CO alarms, as well as planning and practicing a fire escape plan.
LCWA assisted First Alert and Lowe’s in announcing the partnership with a press release as well as distributing a separate release focusing on fire safety and reliable protection for Fire Prevention Month. First Alert shared new data which showed that 60% of consumers do not test their smoke and CO alarms monthly as many forget or aren’t aware of the need for regular testing.
To ensure successful events at the participating Lowe’s stores, LCWA assisted in securing participation at the events nationwide. This included customer service support and coordination with fire safety professionals.
To increase public education, LCWA coordinated a multi-faceted media campaign. This included two media tours promoting home safety and the Lowe’s events in local markets. Additionally, we conducted outreach to numerous local markets to highlight the home safety events occurring at local Lowe’s stores.
In total, LCWA coordinated more than two billion impressions for Fire Prevention Month. Through this outreach, we hope people take home safety seriously all year!