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We can finally feel our feet after CES…aka The World’s Largest Consumer Electronics Show (show…show…show, is there an echo in here?). But joking aside, LCWA pulled out all stops to ensure that First Alert was recognized on this global stage of innovation for taking safety and security in connected home technology to the next level. This year, First Alert launched

To raise awareness about campus and community fire and carbon monoxide (CO) safety, LCWA worked with First Alert to host the second annual Town/Gown Fire Safety Community Service Project in partnership with Campus Firewatch and the Michael H. Minger Foundation. The Town/Gown project aims to raise awareness by engaging local fire departments, universities and students. Learning fire safety by doing

Is there better news to pass onto a client than that they’ve won an award? Congratulations to LCWA client, DAP, for picking up two Pro Tool Innovation Awards for new Platinum Patch exterior filler and Dynaflex Ultra exterior sealant. These two products were chosen from among 300 entries as best-in-class products in their respective categories. Crafting award submissions is a

Meeting with media is certainly an integral component of the trade show work we do on behalf of clients – and while these face-to-face meetings are key for fostering media relationships and generating coverage, they’re not the only way to make valuable use of time on the show floor. Case in point: At the latest Remodeling Show and DeckExpo, an