August 7, 2018
TV Celebrity carpenter Kate Campbell is defying stereotypes as one of the stars of HGTV home improvement shows “Decked Out,” “Disaster Decks” and “Holmes on Homes.” She’s found her calling and encourages other women to make their way into a field overwhelmingly dominated by men. Recently, she also tackled her own home renovation – proving that even the most intimidating
July 31, 2018
Catapulting Content to Consumers: DAP RapidFuse Out with the Old, In with the Glue Campaign
A broken coffee cup. A loose earring stone. Or even a thrift store upcycling project. These are just a few examples of how DAP’s RapidFuseAll Purpose Adhesive can bond nearly everything to anything, for both fixing broken items and creating special projects. In order to communicate this functionality to consumers, the LCWA home PR team designed the Out with the
July 17, 2018
Award Spotlight: First Alert “Super Prepared Family” Campaign
According to the National Fire Protection Association (NFPA), three out of every five home fire deaths result from fires in homes without smoke alarms or without working alarms. Conversely, when a home does have working smoke alarms, the risk of dying in a home fire is cut in half. To maximize consumer awareness during Fire Prevention Month last October, LCWA
June 12, 2018
The Power of a Face-to-face Meeting
I recently had the pleasure of traveling to New York with clients from First Alert to showcase the company’s latest innovation, the Onelink Safe & Sound. It’s a product we announced at CES this January, but it’s hitting store shelves shortly! As such, our formal launch plan is now underway, so we wanted to demonstrate the product’s many features and