November 21, 2016
As temperatures cool, the days of summer fun and enjoying outdoor living may be a fading memory for many – but not for attendees and exhibitors at the recent Remodeling Show and DeckExpo, held in Baltimore, Md., last month. This annual convention provides building and remodeling professionals with a look at what’s ahead for the coming spring, which is why LCWA
September 16, 2016
MAVEA Takes TV by Storm
As a leader of innovative and stylish water filtration products, our client MAVEArecently launched industry-first water filtration technology to the United States and Canada. The brand-new MicroDisc filter is smaller than a drink coaster and filters 50% more than leading water filtration brands. To launch the MicroDisc – which fits into the pitcher, carafe and water bottle interchangeably – LCWA
September 2, 2016
Favorite Finds
With Labor Day around the corner, let’s take a quick look back at this week in social media! Here are a few of my favorite recent reads: This insightful article from Maximize Social Business reminds us all that engagement in all its forms is key, not the number of “likes” or page views a brand receives. It’s sometimes too easy
August 29, 2016
Going the Extra Mile(s) for MAVEA
Pictures are nice, but seeing is believing – which is why the LCWA team spent this spring and summer crossing the country to introduce influential editors, bloggers and tastemakers to the next generation of water filtration products from our client MAVEA. Starting in Des Moines, Iowa – home of media conglomerate Meredith Corporation and its flagship title, Better Homes and