January 11, 2016
LCWA built social buzz for the Eureka Brushroll Clean, the latest vacuum from LCWA client Eureka with a Twitter party for a key demographic for the vacuum – pet owners. The Eureka Brushroll Clean #PetCleaningUntangled Twitter party brought together Eureka, 14 bloggers and more than 600 participants to discuss cleaning methods and why the Brushroll Clean is the perfect cleaning
January 7, 2016
Trex Teams up With Schools in Recycling Competition
As the world’s number one composite decking brand, Trex goes beyond simply creating beautiful and environmentally responsible outdoor products. Trex also recycles plastic materials such as bags, newspaper sleeves and case overwraps that have been dropped off at commercial locations to turn into decking. In fact, a standard 16-foot Trex deck board contains recycled materials from approximately 2,250 plastic bags,
December 10, 2015
First Alert Links Home Safety to the Smart Home Revolution
Our client First Alert is well-known for safety products like smoke alarms, carbon monoxide alarms and fire extinguishers – it is the most trusted name in home safety, after all! The recently launched Onelink by First Alert portfolio of connected home products continues that legacy of safety and innovation, and the First Alert LCWA team is now in the throes
November 23, 2015
First Alert Raises Awareness with Fire Prevention Month
It’s a dangerous scenario that is, unfortunately, all too common – a homeowner deliberately deactivates a sounding smoke alarm and leaves the device disabled, opening up the entire household to a high risk potential for undetected smoke and fire. During October’s Fire Prevention Month, First Alert and the LCWA PR team encouraged homeowners to “double team their safety” by updating