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September 30, 2014

Showing off Trex in a Show Home

One of the ways we help to tell the story for some of our clients is to create in-person experiences where media, customers and other stakeholders can interact with the brand in a meaningful setting. Earlier this month in South Carolina, we did just that with our client Trex.  During a two-day open house, we assisted with tours throughout a
September 8, 2014

Contigo profiled in the Chicago Tribune’s “Blue Sky Innovation” Series

A leading producer of travel mugs, water bottles and kids’ bottles, Contigo has a passion for engineering great products right here in Chicago. To share Contigo’s story of innovation and Chicago-roots, LCWA teamed up with the Chicago Tribune’s “Blue Sky Innovation” series, a new business section of the publication that reports on Chicago-area technology companies, ground-breaking products and services and innovative entrepreneurial best practices.   The
August 20, 2014

Trex’s Winning Season

Call it a Trex trifecta. LCWA client Trex Company, the leading provider of wood-alternative decking and outdoor living products, has firmly secured its place as the category social leader after winning major awards from three of the country’s most prestigious communications associations. As previously discussed on this blog, the International Association of Business Communicators (IABC), the Public Relations Society of
August 4, 2014

In the Mix…Join the “POD Squad”

We are helping our client First Alert hold a fun summer sweepstakes on Facebook to celebrate its new Safety POD, which promotes personal safety for multiple lifestyles! The Safety POD (Protection on Demand) is a hand-held device that features a two-way alarm, an LED light and is small enough to fit in the palm of your hand, but loud enough (100 decibels)