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What’s the best way to bring to life the coolest new cleaning and cooking tools from Electrolux, Eureka and Frigidaire Professional? With an exclusive, hands-on New York City event, of course! LCWA hosted an editorial event at The London NYC to give influential media a first-hand experience with new home tools designed to save consumers precious time and hassle. The

Nobody does trade shows better than Chicago, and when an industry giant comes to town, the LCWA team has the home court advantage. Media relationships still matter, and our relationships paid off at the 2014 International Home + Housewares Show at McCormick Place in March. The Housewares show was a great opportunity to showcase our client Contigo, a leading producer

Talk about a chain saw that provides a real bite on the job, but not a huge bite from your budget. That would be the new ECHO Timber Wolf Chain Saw.   ECHO asked LCWA to garner online and print editorial reviews that showcase the rugged, powerful tool and its host of professional features, all available at an attractive $399

SLast year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity