May 8, 2014
The arrival of warm weather means the backyard is open for business. To shine a spotlight on outdoor living season and its Engineered Artistry campaign, our client Trex has teamed up with Chef Tyler Florence to host the Engineered Artistry Giveaway on Facebook. On the heels of a successful Pinterest sweepstakes, the LCWA team is helping strengthen Trex’s standing as
April 9, 2014
Electrolux Wows In the Big Apple
What’s the best way to bring to life the coolest new cleaning and cooking tools from Electrolux, Eureka and Frigidaire Professional? With an exclusive, hands-on New York City event, of course! LCWA hosted an editorial event at The London NYC to give influential media a first-hand experience with new home tools designed to save consumers precious time and hassle. The
April 7, 2014
Contigo PR Team Seals the Deal at Housewares
Nobody does trade shows better than Chicago, and when an industry giant comes to town, the LCWA team has the home court advantage. Media relationships still matter, and our relationships paid off at the 2014 International Home + Housewares Show at McCormick Place in March. The Housewares show was a great opportunity to showcase our client Contigo, a leading producer
March 12, 2014
A Howling Success
Talk about a chain saw that provides a real bite on the job, but not a huge bite from your budget. That would be the new ECHO Timber Wolf Chain Saw. ECHO asked LCWA to garner online and print editorial reviews that showcase the rugged, powerful tool and its host of professional features, all available at an attractive $399