February 28, 2013
LCWA helped Eureka pique interest and start conversations about its newest vacuum launch with with a unique “teaser campaign.” Inspired by the product’s unique selling proposition, the “Size Isn’t Everything” teasers previewed the new lightweight, yet powerful, Eureka AirSpeed ONE vacuum. Posted to the Eureka website, social media channels and mailed out to media as postcards, a series of nine teaser images
January 29, 2013
In the Mix… New Electrolux Technology Makes a Big First Impression
Our client Electrolux has recently launched an exclusive technology that’s making life easier for vacuum owners, and we couldn’t be more excited to “roll” out the news to media! The company’s innovative Brushroll Clean Technology removes tangled hair from the vacuum’s brushroll with just the touch of a button – offering consumers a mess-free solution to the common problem of
January 22, 2013
In the Mix…Trex NYC Editorial “Deck-Sides”
Just in time to help with summer outdoor living projects, LCWA and Trex hosted a series of “deck-side” meetings in New York City. Over the course of two busy days, we met with 11 editors to show off Trex’s latest products – from decking to railing, furniture, lighting and pergolas – and brainstorm possible partnerships. Editors loved Trex’s inspirational imagery
January 16, 2013
In the Mix…New Year, New Legislation
As a part of our work with client First Alert, the LCWA team is tasked with helping to raise awareness about new legislation as it pertains to fire and carbon monoxide safety. In early 2013 two West coast states – California and Washington – enacted legislation to further the level of carbon monoxide protection. The LCWA team has been proactively