May 24, 2012
We coordinated a satellite media tour for our client Trex this week to raise awareness of its outdoor living products in advance of Memorial Day weekend, when many people look to makeover their backyards. Broadcasting from a one-of-a-kind Trex deck in Toronto, Canada, complete with a king-size hammock, waterfalls and fire pits, we offered interviews with HGTV personality Paul Lafrance
May 16, 2012
In the Mix…Pergo Makes Flooring Easy as Child’s Play
March and April were big months for our client Pergo, which was featured in two popular magazines for parents. The new PERGO MAX collection, which combines superior durability and outstanding wear-resistance, was highlighted in photo spreads in both Parenting (2.2 million readers) and Baby Talk (2 million readers). Inclusion in these top-tier publications positions Pergo as the ultimate kid-friendly flooring choice for consumers –
May 15, 2012
Trex Travels Abroad
Our client Trex is expanding its brand internationally, which means introducing consumer and trade media in different countries to its beautiful, durable decking! The LCWA team is working with two of our Public Relations Global Network (PRGN) partners to coordinate media outreach in the United Kingdom and Germany. Thanks to our partner firms, Spider PR (UK) and IC-Gruppe (Germany), European media already are
May 11, 2012
Proud to Toot Our “Horns”
Silver and gold…silver and gold…everyone wishes for silver and gold. Well, this week, our wish came true at the Publicity Club of Chicago’s 2012 Golden Trumpet Awards ceremony where LCWA was honored with three awards – one gold and two silver – for outstanding public relations programs. The First Alert teamnabbed a Golden Trumpet Award in the Issues Management category for