May 5, 2021
Did you know that LCWA client Trex Company’s world-famous composite decking is made from 95% recycled materials? To amplify the company’s “green” story in conjunction with Earth Day (April 22, 2021), we pitched key media with the goal of pointing eco-minded consumers in the right direction for turning their trash into treasure in the form of Trex decking. We found success
February 23, 2021
Trex Leverages Influencer Dream Deck to Garner Consumer Coverage Amidst COVID-19
We work with our client, Trex Company, to fill the media pipeline with relevant and inspiring outdoor living content throughout the year. Keeping the brand top-of-mind among homeowners, while reinforcing the brand’s position as a leader among trade professionals, our PR program equips media with outdoor living ideas, approachable DIY tips and aspirational imagery. An integral component of our program
February 2, 2021
Celebrities Give the Gift of Outdoor Living to Deserving Friends
It’s never too early to begin planning for outdoor living season and our client, Trex Company, is on the radar of many after being featured in two star-studded episodes of HGTV’s “Celebrity IOU.” Fans of the Property Brothers, actor Justin Hartley of “This is Us,” and Rainn Wilson, better known as Dwight Schrute from “The Office,” tuned in recently to
August 19, 2020
DAP Platinum Patch Earns Feature in Better Homes & Gardens
Receiving inclusion for a client’s product in award programs or round-ups from key media outlets can greatly influence your efforts in driving awareness for a product, as well as sales. Back in January, our team worked to secure interest from Better Homes & Gardens in DAP Platinum Patch™ Advanced Exterior Filler. The home product was recently featured in the “On Our