May 3, 2017
Working with the media is as old as the hills in the PR world, but the online influencer landscape has changed significantly in the past few years. Through diligent searching, outreach and relationship building, my colleagues and I have built a database of YouTubers, Instagrammers and others whose reach is wide and influence significant. But the tides shift quickly –
April 28, 2017
From ESPN to United, Another Big Social Media Week
Lately, it seems like getting on an airplane is a bad idea – whether you’re a giant bunny (really bad idea) or a stroller-toting mother of twins (leading to PR success for American Airlines). Get your popcorn (or pretzels) ready, turn off SportsCenter and get that arm loose because here are some of the hottest trending topics from the past
April 21, 2017
Spring Cleaning for Social Channels and Other Interesting Finds
The ups and downs of springtime have nothing on the storms taking place in the media universe this week. Preferring calmer waters, I have identified some nice reads from the week in social media: PR Newswire featured a post on its blog about creating viral content. The story is key, but the personality behind the story (or point of view)
April 20, 2017
Learning More at Ecore
One mantra at LCWA is total immersion in each client’s business. Such involvement is critical to successful PR programs. That’s why I recently traveled to the Lancaster, Pa., headquarters of client Ecore, a leading producer of flooring performance surfaces for healthcare, hospital and fitness facilities, to participate in meetings with members of the Nursing Institute of Healthcare Design(NIHD). Ecore hosted