April 14, 2017
The sun came out (for a minute) and the colorful Easter eggs will be popping up soon…so it must be baseball season! Oh and SPRING! To put a (Easter) bunny hop in your step, here are some chocolate nuggets of happenings I stumbled upon this week: PR Emergency! Every weary traveler sympathized with the physician (and ex-felon) who was dragged off
April 7, 2017
From Measurement to Merriment
We had a very exciting week at LCWA! From measurement tips to learning from a consumer brand crisis and even a recommended reading list, there were some great tips and reads out there this week. Upping the Measurement Game: Measurement – it’s a constant struggle for PR firms, but one of the most important things we do. To brush up our
March 31, 2017
Facebook Tests ‘Rocket Ship’ and Other Space Discoveries
Another Facebook addition, the 2017 State of the Media Report and a new public library from NASA…all in all, another exciting week in reads on Twitter! Here are some of my favorite finds: Facebook Still Tops – According to the Cision’s “2017 State of the Media Report,” Facebook continues to dominate as the most valuable channel for audience engagement, growing
March 24, 2017
Insights and Highlights from the HOME + HOUSEWARES SHOW
After 25+ years in the PR biz, I consider myself a trade show veteran. Between the International Builders Show, Kitchen & Bath Industry Show, National Hardware Show, NeoCon, DeckExpo SURFACES, and countless International Home Furnishings Markets, I’ve walked enough shows to max out any step tracker. Just this week, I attended my umpteenth International Home + Housewares Show in Chicago