Insights

Spring seems to finally be in the air here in Chicago, and here are my favorite finds this week! Instagram on Top – According to new data from eMarketer, the number of U.S. Instagram users increased by 60 percent in 2014, and is estimated to top 100 million by 2018. Already, Instagram is bigger than Twitter, and it is currently

A common PR tactic I see used in many award-winning campaigns and much of the work we’ve done with clients over the years is using spokespeople. And I’m not just referring to the product managers, C-suite and marketing team we usually have access to with clients – I’m talking about third-party spokespeople who lend their credibility to a brand. Last

We found some interesting headlines this week in the social media realm. Following are some of the stories and tips that caught our attention: Power Up That Press Release: Do press releases still work in the age of cluttered inboxes and social media? According to Dan Zarella, a Hubspot researcher, the short answer is yes. This article from Visually offers

It was another informative and unexpected week online. My favorite finds this week: Llamas and Dresses – The Federal Communications Commission may have decided the future of the Internet in its Net Neutrality decision on Thursday, but the Internet was more concerned with llamas and dresses. The Washington Post had seven reporters covering the story of two loose llamas in