Insights

As summer winds down in Chicago, brands are heating up social media in big ways that could have lasting effects on the future of online communications with consumers. Below are the stories we found most interesting this week. J. Crew Debuts Fall Collection on Pinterest – In a first for the brand (and all other major retailers of women’s fashion),

It was a roller coaster week at work and in the social media universe. Here are some of my favorite finds:  Gigya Study– Many pundits have commented on the latest findings from Gigya. Google and Pinterest are increasingly used as social logins to third-party websites.  The study showed, too, that Pinterest has surpassed Facebook with regard to e-commerce sharing. The

This week’s headlines reminded us to keep sharpening our social media skills – but keep those crisis PR tools in our back pockets, too. ·         We’re Gonna Need a Bigger Boat: This week, Discovery Channel aired its 26th annual Shark Week, and – despite making unwelcome waves with its mockumentary “Megalodon” – it’s on par to exceed the channel’s 2012 record

August is here and summer is in full swing. In addition to our summer party, we got our creative – and fun – juices flowing this week with these ideas, tips and research.  YouTube Playbook – Stand back football season, YouTube has a game plan for aspiring social phenoms and it’s ready for the world. The online video site has