PR

Last week the LCWA team for The Admiral at the Lake dusted off our hard hats and donned reflective vests to get a preview of the newest addition to Chicago’s lakefront skyline. Opening this summer at Lake Shore Drive and Foster Avenue, this 200-unit, 31-story continuing care retirement community will offer unobstructed lakefront and city views, along with top-notch amenities

Here are some of the stories we found interesting this week! From one-line press releases to the entertaining “Texts from Hillary,” this certainly wasn’t a dull week in the media. Friendly Competition: Insights on how Facebook will respond to the growth of Pinterest based on the company’s previous experiences with competition. Penny for Your Thoughts: How to measure the monetary

Interesting statistics and anecdotes can be effective ways to capture media attention. Just in time for outdoor living season, the LCWA Research Group conducted a survey of 1,000 US adults on behalf of our client Trex. This survey explored consumer preferences about outdoor living products and delved into how people like to spend time outside during warm weather. Among the

We are launching our new feature: “Favorite Finds,”  where we will share some of the interesting, thought provoking or just entertaining PR and social media articles we stumbled across this week. Enjoy! How and why to use embeddable tweets.  The different “influence” tools and a comparison on which measures what.  Cash Mobs – the latest in local retail traffic driving. Will all-you-can-consume