Social Media

Working with the media is as old as the hills in the PR world, but the online influencer landscape has changed significantly in the past few years. Through diligent searching, outreach and relationship building, my colleagues and I have built a database of YouTubers, Instagrammers and others whose reach is wide and influence significant. But the tides shift quickly –

Whether it’s a boss that drones on and on with nothing but clichés, equipment that doesn’t work, or constant interruptions while on a conference call, office life is full of daily frustrations. While these challenges are enough to raise anyone’s blood pressure – could they also be an unlikely source of humor? We certainly thought so, and with our client

No matter where you are in your career, office boredom is bound to creep up on you at some point – especially during the doldrums of winter. To help office workers across the country alleviate their boredom at work, Boise Paper engaged its social media fans by asking to tap into their childhood skills and show off their best paper

The Boise Paper “Make Your Bright Ideas Look Brilliant” campaign is building awareness for the bright, high-quality Boise POLARIS® Premium paper line. To complement this campaign as well as drive customers to purchase Boise POLARIS Premium paper, LCWA held an online sweepstakes asking consumers how they would “look brilliant” at work and beyond in 2017. As expected, this question generated