June 6, 2017
Building a deck can be overwhelming but, in 2016, Trex set out to make things easier by introducing online tools to guide users through the deck planning process. L.C. Williams & Associates led PR and social efforts to engage consumers and drive them to key resources on the Trex website. The “Trex Makes It Easy” campaign combined proven PR methods
June 2, 2017
LCWA Celebrates Four Awards from PCC
Last night, I attended one of our agency’s favorite events – the Publicity Club of Chicago’s Golden Trumpet Awards dinner, held at the historic Palmer House Hilton. I enjoyed connecting with our industry peers and hearing a great speech from keynote speaker and Lifetime Achievement Award winner, David Axelrod. And of course, it’s always great to celebrate award-winning client work,
May 17, 2017
Trex Builds a Better Deck – and a Bigger Fanbase – with North American Sweeps
What’s better than spending summer outdoors on a deck? Spending summer outdoors on a brand new, free deck! To kick off the first day of spring and get fans and followers excited about the 2017 outdoor living season, Trexrecently hosted a Facebook sweepstakes where one lucky winner had the chance to win $10,000 in Trex materials to help them build
March 24, 2017
Insights and Highlights from the HOME + HOUSEWARES SHOW
After 25+ years in the PR biz, I consider myself a trade show veteran. Between the International Builders Show, Kitchen & Bath Industry Show, National Hardware Show, NeoCon, DeckExpo SURFACES, and countless International Home Furnishings Markets, I’ve walked enough shows to max out any step tracker. Just this week, I attended my umpteenth International Home + Housewares Show in Chicago