September 14, 2017
As one of the country’s top agencies specializing in promoting home products, it seems every time we turn around we are facing another “Market.” Between the Spring and Fall Home Furnishings Markets in High Point, N.C., and the semi-annual Las Vegas Markets, planning for “Market” has become a quarterly tradition for LCWA. So, it only makes sense that over the
June 6, 2017
Award Spotlight: “Trex Makes It Easy”
Building a deck can be overwhelming but, in 2016, Trex set out to make things easier by introducing online tools to guide users through the deck planning process. L.C. Williams & Associates led PR and social efforts to engage consumers and drive them to key resources on the Trex website. The “Trex Makes It Easy” campaign combined proven PR methods
June 2, 2017
LCWA Celebrates Four Awards from PCC
Last night, I attended one of our agency’s favorite events – the Publicity Club of Chicago’s Golden Trumpet Awards dinner, held at the historic Palmer House Hilton. I enjoyed connecting with our industry peers and hearing a great speech from keynote speaker and Lifetime Achievement Award winner, David Axelrod. And of course, it’s always great to celebrate award-winning client work,
May 17, 2017
Trex Builds a Better Deck – and a Bigger Fanbase – with North American Sweeps
What’s better than spending summer outdoors on a deck? Spending summer outdoors on a brand new, free deck! To kick off the first day of spring and get fans and followers excited about the 2017 outdoor living season, Trexrecently hosted a Facebook sweepstakes where one lucky winner had the chance to win $10,000 in Trex materials to help them build