Home Products

LCWA team members recently headed out west for “Design & Construction Week” in Las Vegas which recorded record-breaking attendance. Representing two clients, our team was able to create and strengthen relationships with key trade and consumer media contacts within the home space while spending quality time with our clients. LCWA assisted Wilsonart, a world-class innovator of engineered surfaces, at the

A sure-fire way to stand out in a crowded industry is by entering – and winning – high-profile industry awards. Recently, we assisted our client, Trex Company, to do just that by submitting it’s latest product innovation, Trex® Seal™ Ledger Tape, for Hardware and Building Supply (HBS) Dealer’s Golden Hammer Awards. Known for honoring the best-of-the-best products in the home

In-person trade shows are back in full swing and this month we’ll have clients attending both the International Builders Show (IBS) and the Kitchen and Bath Industry Show (KBIS) in Las Vegas. For PR pros, trade shows are a great time to build relationships with reporters and scout out the competition. Following are a few tips for making the most

To generate national brand awareness of our client Beyond Paint’s all-in-one paint and its range of applications, and to drive product sales and increase traffic to BeyondPaint.com, our team coordinated a high-impact co-op satellite media tour (SMT) with lifestyle and home improvement expert Kathryn Emery. During the Home Trends SMT, TV stations across the country highlighted Beyond Paint applications, cost-saving