January 9, 2014
Findings from a global vacuum survey conducted by client Electrolux revealed some key insights into the vacuum marketplace. Four percent of respondents around the world said that they vacuum naked and more than 31 percent of Americans named dust pick-up as the most important factor when choosing a vacuum. We shared these findings and more with key trade and consumer
December 12, 2013
Viewers Open Their Eyes to the Snow Joe iON
Last week hundreds of thousands of early-bird “Wake Up with Al” viewers opened their eyes to the newest snow blower from client Snow Joe. The powerful and convenient Snow Joe iON doesn’t need an electric cord or any gas to operate, so it was an easy display to coordinate with The Weather Channel’s popular morning program. In the segment, contributor
November 25, 2013
Eureka Rolls in with a Powerful Prize
Drumroll please! After a three-month, tiered Facebook contest, Eureka today announced the winner of its “The Most Powerful Experience” contest, with a little help from LCWA. The premise of the contest was simple: Eureka showed fans a power-packed moment for the new Eureka AirSpeed ULTRA vacuum as it held up a 3,000 Mazda Miata, and then asked fans to share
October 31, 2013
Eureka’s Crowdsourced Videos
Sometimes life hands you a messy day and when you get home, an urge overcomes you to just Let Loose and Throw Things. That’s exactly what you’ll see through the dancing in three new videos from Eureka – all crowdsourced with the intention to convey visual power for the brand and a surprise to viewers who don’t expect to see