Insights

Sure – you probably have smoke alarms, but when was the last time you actually tested them? Can you remember when they were installed? That’s what we thought. October is Fire Prevention Month, and to mark the occasion, we’re helping our client First Alertspread the word about the importance of testing smoke alarms and replacing them, if necessary. In addition

The weather may be getting cooler, but social media always stays hot! Here are just a few of our favorite stories we found and shared via @LCWATeamthis week. Private Facebook Messages: The week started off with Facebook fans getting up in arms about the possibility that private messages from 2009 and before were being published on Timeline for all to

Never a dull moment in the Twitterverse, here are a few of our favorite stories we found and shared via @LCWATeamthis week! Let’s Get Visual: Infographics are all the rage – learn 7 steps to create an awesome one.   For Your Review: Don’t trust every social media review you see – experts estimate 10-15% may be fake by 2014. Too

From rethinking strategy to a football faux pas, there were plenty of interesting social media reads this week.  Strategy, Restrategized: These are great tips for rethinking media strategy from PR Squared. Blogger Relations No No: This Spin Sucks story highlights a blogger program gone wrong.  Another “Not to Do:” It goes without saying that we are Bears fans around here.