June 18, 2021
Getting the right amount of healthy sleep is important for students of all ages to be healthy
and successful. That’s the main message LCWA and client AASM conveyed via media, partner organizations and online during Student Sleep Health Week in 2020. The campaign, which leveraged influential students, parents, coaches and teachers online to drive conversation, was the winner of the Buell Patterson Technology Award – one of the cumulative, “best of the best” awards announced at the Publicity Club of Chicago (PCC) Golden Trumpet Awards on Thursday night. The campaign also was honored with a Golden Trumpet in the Healthcare Marketing category. This is the second time the combined LCWA and AASM team has won the coveted Buell Patterson Technology Award, having received it in 2015 for the “Sleep Well, Be Well” campaign that was part of the National Healthy Sleep Awareness Project in partnership with the CDC.
LCWA also was awarded two Silver Trumpets during the PCC Awards. The First Alert team was honored for its “Be Ready for the Unexpected” campaign in the Integrated Marketing Communications category. And in the Business to Business and Business Services category, our Trex Commercial Products trade media program was honored.
Thank you to the PCC for your support of our programs, and congratulations to all of the winners!